Our Stance on BFCM

Nov 25, 2020
Aimee Thompson

The holidays are here, which means vibrant decor, whispers of a jolly man in a bright red suit, and of course, gift shopping. For many of us, Black Friday is synonymous with dramatic door buster discounts so unbelievable that you might actually punch someone over them. While we understand the allure of a fight club, these kinds of sales are a practice we avoid as a company. Sure, we’ll occasionally hold a flash sale for our community here and there, but we rarely do SALES. We know what you’re thinking--WHY wouldn’t you want to capitalize on the BIGGEST sales days of the year?


In our experience, doorbuster sales are typically a product of non-sustainable practices. Many companies outsource production to developing countries to produce thousands of items at a fraction of the cost in the U.S. Those products are then marked up 4-5x in discount spaces, and 7-10x or more in luxury categories! Part of that markup includes exorbitant amounts spent on advertising in order to appeal to consumers who aren’t that interested in the first place. All of this only to create big “sales” where prices are dramatically reduced on items that couldn’t sell at full price.

Because we’re a direct-to-consumer brand, we’re able to pass on savings to our customers because we are both the wholesaler and the retailer.


Many brands that outsource production rely on factories in developing countries with varying labor laws. This means items are often created in sweatshops using child labor and/or in unhealthy and inhumane conditions. Very few companies are able to audit overseas factories, which is why we keep all production to factories we’ve actually visited. Add to all this that an item costing $4 to make will be marked up at least 10x only for the price to be slashed for a seasonal sale later on. How can they afford to produce items at such low costs? Many factories that employ these tactics don’t pay workers a living wage. The more sustainable and ethical thing to do would be to pay workers fairly and price items at what they should be in the first place.

Even domestically, we find doorbuster sales problematic. Black Friday is reliant on the work of employees who then miss out on quality time with their families. We want our team and vendors to enjoy a holiday break like everyone else--especially during a pandemic, it just seems like the right thing to do.


Photo Credit: Markus Spiske


SALES tend to encourage hyper instead of conscious consumerism and incite impulsive and reactionary purchasing. These habits can negatively impact our planet by producing even greater waste.We want to help our community become informed and thoughtful shoppers, and we want to make sure we’re doing our part not contributing to the fashion industry waste problem that is causing immense harm. 

Read more about our sales philosophy here

We admire brands like REIPatagonia who take sustainability and environmental impact seriously and demonstrate that in their practices. Last year, Patagonia donated 100% of their Black Friday sales (10 MILLION DOLLARS) to grassroots nonprofits! And, REI closes up shop Black Friday and encourages employees and customers through their #optoutside campaign to enjoy the great outdoors! 

Many other brands are using Black Friday as an opportunity to give back to communities, combat hyper consumerism, and provide consumers with opportunities to make a positive impact with their purchases. It’s actions like these that inspire us to hold fast to our values and remain focused on the big picture instead of the bottom line.

Photo Credit: Kaitlyn Baker

In the spirit of giving back this holiday season, while we won’t be holding a traditional Black Friday sale, we will be donating 2 masks for each mask sold on our site to the Children's Hospital of Los Angeles. In addition, our Universal Cardigan Kickstarter is launching November 24 with pre-order options up to 20% off! 

Also, If you’re planning on  eCommerce shopping for the Black Friday/Cyber Monday weekend, consider supporting Shopify stores as Shopify has committed to offsetting all the carbon emissions for each sale placed via their platform this BFCM weekend! 

Note: Shopify will continue offsetting carbon emissions year round on all purchases made through Shop app!

We’re sure on November 27th we’ll still be in a tryptophan coma from all the turkey, cranberry sauce, pumpkin pie, mashed potatoes, candied yams…(*wipes drool from chin*), but from all of us at Stellari to you and yours, we wish you a beautiful and bright holiday season! 

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Aimee Thompson

Aimee’s a writer by day, gamer by night & ice cream connoisseur 24/7. During Shelter in Place, she’s mastered the Jedi Mind Trick and plans to use this to get early access to Fable 4.

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