Chuu Shops Second-Hand, Shaina Mote Commits to Ethical and Sustainable Production, and Levi's Joins Fashion For Good

May 4, 2021
Aimee Thompson

A pril went by in the blink of an eye, and May is sweeping in. For all of you eco-friendly folks out there, we’ve gathered a few happy highlights in the world of sustainable fashion. From celebs to corporations, here is some recent news that stood out to us in April:

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LOONA Member, Chuu's, Commitment to Shopping Second-Hand

Chuu, K-pop idol from the girl group LOONA, has her own earth-loving YouTube channel: Chuu Can Do It! She takes on different challenges to entertain and encourage all of us to become keepers of the earth (season one wrapped up this April). Of special interest to us was an episode in March, Who Wants to Go Luxury Shopping with Chuu? In it, Chuu learns that 92 million tons of clothing are thrown away each year, so she visits a thrift shop to buy new outfits instead of letting them go in the garbage.

We know there’s some worries over whether second-hand shopping is ethical. Some people think that anyone who isn’t low-income who shops at a thrift shop will steal ‘the good stuff’ from people who need it and drive up prices. Others disagree. Leah Wise gives her opinion in her article, Is Thrift Shopping Sustainable or Ethical? Notes From an Industry Insider.

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Designer Shaina Mote Learns The Truth About How Her Clothing Is Made

Vogue ran an article about fashion designer Shaina Mote. In the piece, Shaina talks about how she wanted to know the truth of how her clothing was made. So she hired Kristine Kim, someone outside of her company, to look past the surface and see if any greenwashing was going on. What Kristine found was appalling. Some of the “, GOTS-certified cotton Mote had purchased was actually grown in Xinjiang, China, where millions of Uighurs have been detained and forced to work on cotton fields. “

Now that she knows the truth, Shaina is dedicated to making all of her clothing ethically and sustainably (even if she eschews the term). She’s offering a free repair service for her clothing, and she’s invested in our favorite textile: Lyocell!

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Levi's Joins Fashion For Good

Levi’s announced that they have joined ‘Fashion For Good’. The company known for its denim has been heavily investing in innovations to reduce water consumption, and they’re continuing to take steps toward making fashion sustainable. Now, they’re teaming up with the collaborative platform ‘Fashion for Good’. ‘Fashion for Good’ partners with brands like Adidas, Chanel, and now Levi’s to “transform from the linear ‘take-make-waste’ model to a circular Good Fashion approach that is restorative and regenerative by design.” This month, Levi’s also launched the: “Buy Better, Wear Longer” campaign, encouraging everyone to wear each item longer and even to buy second-hand.


We love to see celebrities, like Chuu, use their platforms to encourage others to live more sustainably and generate awareness about the fashion waste crisis. We appreciate when designers and brands, like Shaina Mote and Levi's choose to learn about how their own processes may be unethical or harmful to workers and/or the environment and actively work to fix and address those issues.

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Aimee Thompson

Aimee’s a writer by day, gamer by night & ice cream connoisseur 24/7. During Shelter in Place, she’s mastered the Jedi Mind Trick and plans to use this to get early access to Fable 4.

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