We started this year with the kind of ridiculous goal only someone who'd never launched a clothing collection would have come up with: launch by the summer of 2020. Despite the magnitude of our ambition, we were on track and moving faster than we could've dreamed — until news of the 2019 Coronavirus epidemic in Wuhan, China, sent shockwaves and rumors throughout the fashion industry and all around the world.
In early March, we realized it didn’t make sense to attempt launching in a few short months--especially with the COVID-19 pandemic wreaking havoc in communities all over the world. We decided to put our launch on pause, and since we’ve already established partnerships with factories and manufacturers in Los Angeles, we’re redirecting our startup capital to keep our manufacturing partners in business producing masks that we'll donate at cost to hospitals, shelters, elderly care communities, and more.
Our partners are best suited to making cloth masks not intended for clinical use, so in an effort to help keep them in business while also addressing the immediate need in our community for masks, we’re focusing our efforts on efficiently producing masks for low-risk settings.
We’re beginning with #MaskUp, an IndieGoGo campaign, to fund the production of cloth masks which we will donate to hospitals, missions, and small businesses around Southern California. We're also actively exploring how we can help provide cloth masks for sale to the general public in the future.
Thank you for your support, and we look forward to seeing you when our clothing collection launches in the future!